Special Message from Fran ViscoOn September 20, 2010, we called for a global strategy to end breast cancer by January 1, 2020. We launched Breast Cancer Deadline 2020®. When we announced this bold move, Susan Love said, “We can be the generation that stops breast cancer—and we must be the generation that stops breast cancer.” It’s time. With the power, commitment, passion, intelligence and courage of our advocates at NBCC, we will make this happen.
By calling for an end to breast cancer, we’re calling for an end of business as usual. Breast Cancer Deadline 2020® changes the conversation from raising awareness about the disease to one that asks, “What must we do differently to end breast cancer by January 1, 2020? How do we succeed?” It upends "business as usual" and brings back the sense of urgency needed to save lives.